The company slogan ('Love, it's what makes a Subaru a Subaru') features real Subaru customers and endearing stories of family, friendship, and pets. Enter Carmichael Lynch, a Minneapolis-based design firm with a genius idea.Īfter foregoing a 2007 Super Bowl slot in favor of Animal Planet's adorable Puppy Bowl, Subaru's Love campaign began and the rest is history. This simple change didn't result in stunning sales for Subaru, and the company struggled through the early 2000s. Its starry logo hasn't been altered since 2003 when the hue of blue changed ever so slightly and the bolded capital letters spelling out the company name were added below.

Here are some of the most notable examples of the automaker rebrand and the history behind it.Īssociated with forest adventures and families, Subaru is inarguably a brand of consistent and successful design. Throughout automotive history, manufacturers have employed this marketing strategy to boost themselves into the eyes of consumers new and old. Of course, a middle ground exists where changes are fresh but not unrecognizable.Īston Martin has capitalized on this through minimalism, lopping off a few wing lines and making the font bold. Doing so, however, means foregoing the years of brand recognition associated with that logo.

Refreshing a brand is one way to recharge what has otherwise been aging from the day it was released: The substance of logos, art, and market presence are all subject to the winds of time. The brand revision strategy taken by Aston Martin is smart if a bit challenging. With a freshly jeweler-crafted set of wings, a short film, and a revamped F1 entrance, Aston Martin is ready to take the markets by storm, or something like that. The West Midlands-based company is undergoing what it calls an evolution, rebranding itself with a focus on motorsports and high performance. For the first time in nearly two decades, British luxury manufacturer Aston Martin is updating its iconic wing logo.

Early 2000s backdrop